Oct 23, 2022 • 59M

SEO Cope And Change—And StarCraft!

What it's like to be a manager at an SEO content mill

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Literally 2 Cents About Content! is a podcast about content mills and the broader concept of labeling all creative work "content." Why do we call everything anyone produces "content"? How does this "content" frame affect us as content consumers? And what types of conditions do content creators labor under? Check out Liz's website at https://lizmakesstuff.com and Alex's newsletter at
Episode details

Alex and Liz talk about the coping strategies they witnessed from their managers at the content mill. Interested in doing the work of your direct reports for them? Want to work with clients who don't respond to emails for months? Wondering if you can get away with some games of StarCraft in between client calls? We give you the SEO content mill manager job spec covering all of that. We also touch upon how every "health" client at a content mill just wants you to write about their One Weird Trick That Definitely Doesn't Work.

Shay Stewart Bouley’s tweet about how SEO is rigged: https://twitter.com/blackgirlinmain/status/1574783973737242626

Liz’s website: lizmakesstuff.com